In 2011 ski enthusiast Chris Lloyd was involved in a rally car accident breaking his back, crushing his spinal cord and leaving him paralysed from the neck down.
Having been told by doctors he would never ski again, Chris was determined to get back on his feet and three months after the accident he began to walk as part of an intensive rehabilitation programme.
Chris reinvented himself through meditation, self hypnosis and positive visualisation techniques. He was relentless in pushing his body to recover and set himself a goal of one day competing for his country at the Paralympic Games.
12 months after the crash, Chris clipped into skis again for the first time at an indoor ski centre, taking the first steps towards representing Great Britain as a Para Alpine athlete. In August 2013 he was invited to become a member of the development squad with the British Disabled Ski Team and was invited to the Winter Paralympics in Sochi in 2014, as part of the ParalympicsGB inspiration programme.
In 2018 Chris was selected to compete for his country at the Winter Paralympic Games in PyeongChang, South Korea, realising his dream.
Holmlands provide full press and media support to Chris including PR, website build and management, social media channel management, video production and photography services. We also manage and secure brand partnerships and endorsement opportunities for Chris.