DISABILITY
SNOWSPORT UK
Holmlands have a long established relationship with Disability Snowsport UK (DSUK); Britain's leading snowsports charity.
DSUK work to make sure that anyone can ski or snowboard alongside people of able-bodied ability, creating an even playing field for anyone with a learning, sensory or physical disability.
They are a membership organisation, and welcome anyone of any level of skiing and fitness, catering for complete novices to snowsports, all the way to experienced Armed Forces men and women.
Holmlands have helped to promote DSUK's great work through our public relations, video production, photography and social; media services across two decades. We have also used our own events series to raise awareness of the charity, in addition to fundraising through company various initiatives.
Our Founder, Cameron Ross Hall was also appointed as PR Advisor to the board in February 2022, providing strategic insight to the CEO and board of trustees for a two year tenure.
We have helped develop and deliver a number of successful PR and fundraising campaigns, including the launch of the #SkiBay4DSUK campaign - encouraging people to list their unloved and unwanted outdoor clothing and equipment on eBay, with a percentage donation from each sale going directly towards the charity. We enlisted the help of Ski Sunday presenter Ed Leigh and gained the support of eBay for Charity as we designed the campaign from concept to press release writing, media outreach, campaign video production, campaign photography and athlete endorsements.
Our work has helped secured meaningful and impactful press coverage for the charity through developing and placing inspiring human interest stories, establishing regular thought leadership columns, and delivering coverage to promote world record breaking attempts and various fundraising initiatives.
With periods of full PR, communications and social media management for the charity, coverage has been generated with media outlets including BBC News, ITV News, Agility Magazine, Enable Magazine, Fall Line Skiing Magazine, Skier and Snowboarder Magazine and many more - with Holmlands also securing the charity their first ever feature segment on BBC's flagship winter sports programme, Ski Sunday.
To date we have climbed mountains, participated in fun runs, triathlons and more,
The Paralympic athletes we have represented have all benefited from the support of DSUK in their careers and through our work together - we also helped to spread the good word of the vital and important work of the organisation.
See more of our film and photography work for Disability Snowpsort UK below.
