Drysure are an eco-friendly boot-and-shoe drying product designed to dry out footwear for people who love outdoor pursuits.
They are designed to dry footwear 12 times faster than traditional air drying, and help prevent feet against fungi and bacteria. There’s no need for batteries or electricity and Drysure can be reused multiple times, so are great for the environment too.
Inside each Drysure are specially-designed silica oxide bead bags which target areas like the toe and heel where sweat and moisture builds up. They are designed to absorb up to 10 days of sweat or moisture before they need reactivating.
Drysure comes in two designs: Active for running, cycling and golf shoes, and low ankle walking boots; and Extreme for ski, snowboard, wellington and motorbike boots.
Holmlands provided public relations and social media support to Drysure, in addition to video production and photography services, to help raise the profile of their products following their initial launch phase.
Our work included product placement reviews, entrepreneur profile features, thought leadership articles and athlete endorsements; with our coverage helping Drysure to expand their reach in the UK, Europe and international markets - including North America.
We operated the Drysure blog, writing, creating and publishing content in addition to full social media management of the Drysure Instagram, Facebook an Twitter feeds - working together on a 10 month campaign securing more than 30 targeted press reviews and over 15 ambassador endorsements.
The media coverage we secured included feature stories and product reviews for Drysure within key targeting press such as: Mountain Biking UK Magazine, Cycling Weekly, Runner's World, Fall Line Skiing Magazine, Trek and Mountain Magazine, Snow Magazine, Trail Running Magazine, Source Magazine, Outdoor Fitness, Verbier Life Magazine and more.