By age six, Millie Knight lost 92% of her sight in both eyes and at the same age started skiing.
As she grew older, the sport became her obsession and in 2011 Millie was invited to join the British Disabled Ski Team Development Squad and started racing in November 2012 with her Mum, Suzanne, acting as her guide.
Millie progressed to ski with a professional guide and represented Great Britain at the Sochi Paralympics in 2014, finishing 5th in both the Slalom and Giant Slalom. Millie became Britain's youngest ever Paralympian at the games and also given the honour of carrying the flag at the opening ceremony in Russia.
In 2017, age 18, Millie was crowned World Para Alpine Downhill Champion, securing a wealth of gold medals and podium finishes on the World Cup Circuit.
Millie competed in her second Winter Paralympic Games in PyeongChang, South Korea in 2018, taking home two silver and one bronze medal as part of ParalympicsGB most successful ever medal haul.
Holmlands were proud to support Millie off the slopes with a full range of media services during her second Winter Paralympic campaign; including the implementation and delivery of public relations and media management campaigns in addition to brand endorsement and commercial partnership representation.
Our work with Millie led to her being shortlisted for the BBC Young Sports Personality of the Year Award and The Sunday Times Young Sportswoman of the Year in 2017.
We also secured widespread media coverage across the national, regional, sporting, broadcast and online press including BBC News, Sky Sports, Channel 4, The Sunday Times, The Daily Telegraph, Hello! Magazine, Blue Peter, UNILAD, Agility Magazine, Fall Line Skiing Magazine and more.
Our commercial work involved negotiating deals and brand partnerships with companies including Allianz Insurance, Cloth Fair Chamber, Ellis Brigham Mountain Sports, Toyota UK, Virgin Media and Vodafone - in addition to arranging numerous speaking opportunities and engagements at corporate events and schools.
A big fan of rock band The Script, we presented Millie with some words of encouragement from her favourite group ahead of the games - as the band followed Millie's progress, tweeting their support during the games in South Korea.
It was our privilege to support Millie - alongside her sighted guide, Brett Wild - and their families throughout the 2018 Winter Paralympic campaign and witness the duo make history by taking home three medals to ensure ParalympicsGB best Winter Paralympic Games medal haul to date.