On Wednesday 7th December 2022, Holmlands were proud to present the World Premiere of our new feature length documentary 'Seeking Asgard: Ski Life Stories from Iceland' at the Bíó Paradís in Reykjavík. 

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Screening to a full house, 200 guests joined us in the capital of Iceland to experience our journey around Iceland on the big screen for the very first time - as we explore Icelandic ski culture from a human interest perspective. 

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Shot in April 2022 over three weeks, we circumnavigated the country holding interviews in all four corners of Iceland - travelling to Ísafjörður in the West, Eskifjörður in the East, Dalvik in the North and Reykjavík in the South, covering over 3000km; getting to know the personal stories of some of the countries most pioneering outdoor industry figures - all of whom have helped to push the boundaries of skiing in Iceland to new levels, through adventure, exploration and hard work.

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The series of interviews focuses on personal stories - including relationships between fathers and sons, female empowerment in the outdoor industry, overcoming life threatening injuries and conversations around the effects and impact climate change is having on the country as a whole - and ski industry specifically.

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Showcasing the sport in various ways, interviews take place on sail boats, shorelines and mountain tops as we also celebrate the passion and deep rooted connection Icelanders hold for the natural environment.

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It was brilliant to see a full house for this special screening and for the film to receive such a warm round of applause.

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With special thanks to our brand partners Arctic Heli Skiing, Elemental Adventure and UrbanStreet Group, in addition to our logistical partners CampEasy Iceland and The Sick and the Wrong and our event partners Fjallakofinn and Asgard Beyond for their continued support.

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A sincere thank you to all our Kickstarter supporters and to everyone who purchased a ticket to attend this special screening. 

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