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DSUK eBay charity of the week success

Woman in a black ski jacket and black helmet standing in an indoor ski slope

As part of our work with Disability Snowsport UK (DSUK), we successfully secured an opportunity for the UK’s leading adaptive snowsport charity to be the designated eBay charity of the week on the leading global e-commerce platform between 30th October to 5th November 2023.

The new partnership allowed anyone in the UK who made a purchase on eBay during the seven-day window to make a charitable donation to support DSUK at the point of sale – with all donations going directly towards providing lessons for disabled children and adults in Britain this winter.

The week generated £1,858 of donations for the winter sports charity at checkout, and led to more than 700 unwanted items being listed for sale to help raise further monies through their #SkiBay4DSUK campaign - encouraging members of the public to list their unwanted stuff on eBay, selecting DSUK as their chosen charity – with a percentage of each sale going towards DSUK.

CEO of DSUK Virginia Anderson says, “Over the past 12 months our #SkiBay4DSUK campaign has generated over £3,000 in additional funds which have benefited more than 300 disabled children and adults so far. Whilst the volume of items sold has not been massive, it’s a fantastic return and is a hugely encouraging foundation for us to scale the campaign from here. Ultimately the more people who list their unwanted gear on eBay and chose DSUK as a charity, the more lessons we can provide and lives we can help transform.”

Holmlands helped secure coverage for the designated charity week with a variety of media outlets covering the story to help promote the campaign; including In the Snow Magazine, Skier and Snowboarder, Snowforecast, Ski Club of Great Britain, Snowsports England, Planet Ski and more.

As part of our work, a second official eBay charity week was also secured for Disability Snowsport UK for 25th-31st of December 2023.

A man wearing a helmet with a pair of goggles on top holding a pair of skis in one hand and a snowboard and helmet in the other hand

Ski Sunday Presenter and DSUK ambassador Ed Leigh, says “The fact one of the world’s largest e-commerce platforms are helping a niche charity like DSUK is a major milestone – so help them make the most of it, if you’re buying anything on eBay, please donate what you can when you click to check out.”

Ed continues, “Perhaps even more importantly, we want more skiers and snowboarders across the country to dig through the back of your wardrobes and attics and list any of your unwanted gear on eBay. You can then choose a percentage of your sale to be donated to DSUK. The campaign is working brilliantly but we need more people to sell more stuff! There are millions of snowsports lovers in Britain and I’m sure we all have gear we no longer use that could find a new lease of life with a new owner – which is obviously great for the planet - and by selling your stuff for DSUK, you can really help make a major difference to the future of disability snowsports in Britain. So go rummage through your garage and get selling your stuff!”

Supporters are encouraged to join the campaign and share their eBay listings on social media, using the hashtag #SkiBay4DSUK and shop sell and buy via the Disability Snowsport UK eBay page. Our Founder and Director, Cameron explains more in the video below.


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