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Start ups go all in for UK premiere

A woman in a blue and red all in one ski suit holding a snowboard on a snowy mountain

Holmlands have joined forces with some of the UK's hottest start up ski brands for our annual MSP Films Premiere in London.

Friday November 2nd sees us return to the Ham Yard Theatre in Piccadilly for a fifth consecutive year, where we'll be joined by Red7SkiWear, Snooks, Drysure and the team from Batterski Ski Servicing - helping get guests fully equipped for the new winter season.

Red7SkiWear - named after their favourite ski run - was founded by snow enthusiasts Naomi Hampton and Christie Fearnside - who wanted to provide outerwear which was not only optimised for comfort, but also style. Developed using the latest technologies, the Red7 range has modernised the well-loved ski onesie - and provides wearers with great durability and comfort throughout the season.

Snooks is the first British snowboard and ski outerwear brand dedicated solely to women. Their mission is simple: to provide stylish and well fitting outerwear for all you female snowboarders and skiers. They represent the women they design for.

Made in the UK – Snooks aim to remain true to their roots and support local industry and British riders. Snooks gear has been created with the same grit, determination and passion that runs through the veins of British riders.

Drysure are leading the way in footwear drying, helping skiers and snowboarders tackle a well known problem of drying wet, damp, sweaty ski boots. Drysure came to life from a need to dry boots and shoes fast, without heat, electricity or batteries but also be easy to use time time again.

Founder James Robbins, first had the idea to design Drysure Boot and Shoe Dryers in Kitzbühel, Austria after a day of Extreme weather change from -18ºC to +4ºC . The thought of having to put wet Ski Boots on in the morning was not a nice one so the brainstorming started and Drysure was born. Having completed their second year of trading, Drysure are going from strength to strength, selling products globally.

Based in Bromley and Norwich, Batterski offers hand servicing to keep your equipment in top condition for your trips to the slopes. Batterski is run by, Joe Gotts, an ex ski racer and instructor with a passion for snowsports.

They offer a friendly personal service and technical finish to suit customers needs and run everything by hand - not machines which, offers better results and performance for skis and snowboards.

Featuring leading female athletes, Angel Collinson, Michelle Parker, Tatum Monod, Elyse Saugstad; "All In" is a film that showcases the positive progression of women in skiing.

Limited tickets are available. Book yours here.

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