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Holmlands return to Iceland with Fjallakofinn

A man in an orange ski suit hiking a snowy mountain with skis on his back

Holmlands have teamed up with leading Icelandic outdoor retailer Fjallakofinn for a second successive year, taking our Matchstick Productions events to Reykjavik for not one, but two film premieres this November.

Together with Fjallakofinn, we are delighted to be hosting the Icelandic Premieres of "All In" on Wednesday 21st November and "Hoji" on Wednesday 28th November - with both events being held at the Bíó Paradís in downtown Reykjavik.

What's more, we are extremely excited to be joined in Iceland by professional freeskier, Eric "Hoji" Hjorleifson for the screening of his bio pic on November 28th - giving guests the opportunity to meet one of the most visionary, pioneering and humble big mountain skiers of all time.

Hoji, originally from Canmore in Alberta, Canada will be flying over from Norway to join us before flying back home to Canada to kick start the winter season with a series of Backcountry Freeride Camps in British Columbia.

Guests will have the opportunity to meet and greet Eric at the screening, where Holmlands will also be handling all media activity surrounding Eric's attendance in Iceland.

Holmlands Founder and Director Cameron Hall says, "Having the opportunity to return to Iceland with one of the most preeminent skiers of our time, and continue our partnership with Fjallakofinn is a true honour. Each year our events take on a new dynamic and in working closely with Matchstick Productions, Fjallakofinn and Eric, we can ensure guests in Reykjavik are set to experience our best events to date."

Tickets for both events in Iceland are now available via

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